SOCIAL MEDIA CONTENT
SOCIAL MEDIA CONTENT
Led social media content creation, strategy, and management for two major K-beauty brands: Innisfree and Aestura. As the creative lead, I developed and executed content across platforms, managed influencer partnerships, directed campaigns, and produced high-performing assets that blended trend-driven storytelling with brand authenticity. My work helped grow brand visibility in the U.S. market while maintaining strong ties to Korean beauty culture and innovation.
K-Beauty:
Innisfree & Aestura
INNISFREE X
Miguel Hariachi
2.3 Million Views
Led the full creative process for this brand collaboration—from content ideation and on-set production to editing and publishing. Featuring Love Island star Miguel Harichi, the campaign generated over 7 million views, driving major engagement and brand visibility for Innisfree.
Darry Ring
CLIENTS:
Served as lead videographer and editor for Darry Ring’s 2025 social campaign, capturing and crafting visual content that aligned with the brand’s romantic and refined identity. Delivered a series of polished, high-performing assets tailored for social media platforms.