SOCIAL MEDIA CONTENT

SOCIAL MEDIA CONTENT

  • Generated 56M+ views, 2.5M+ likes, and 100K+ new followers across Instagram and TikTok through organic social content and campaigns.

  • Led social media strategy and creative production, overseeing campaign development, Lo-fi content, budgets, UGC creators, and external agency partners.

  • Developed high-visibility celebrity and influencer campaigns featuring talent including Miguel from Love Island and Sofia Wylie from High School Musical: The Musical: The Series.

  • Executed major brand activations and retail partnerships, including the Glow on the Go East Coast truck tour, Amazon Influencer events, and campaigns with Sephora and Amazon.

  • Spearheaded new product launch campaigns and AI-driven creative initiatives, combining trend-led content, emerging technology, and performance insights to strengthen brand presence and engagement.

Led social media strategy and content creation for Food Truck Promotions (FTP), working across activations for a diverse portfolio of national and global brands. Transformed experiential campaigns into engaging digital stories through event recaps, behind-the-scenes content, and trend-driven creative, strengthening FTP’s B2B presence across LinkedIn and Instagram.

INNISFREE X

Miguel Hariachi 

2.3 Million Views

Led the full creative process for this brand collaboration—from content ideation and on-set production to editing and publishing. Featuring Love Island star Miguel Harichi, the campaign generated over 7 million views, driving major engagement and brand visibility for Innisfree.

Collaborated with Lenwich and Starbucks

Lenwich X

Starbucks 

X